Can you judge a real estate agent by his/her social media? The answer is yes, of course, you can!
So how do you put your best foot forward on the many platforms that are out there? Well, here are 5 ways to help you shine as the diligent professional that you are, but also allow your audience to see your personality and who they would be working with:
1. Share some personal posts- While you don’t want your business social media accounts to start looking just like your personal accounts you do, however, want to convey to your audience that you are familiar with the area and what it has to offer. One way of doing this is by posting a picture of you at a holiday parade with your family or posting a picture of food from a local restaurant. This gives your audience and potential customers a glimpse into the area and the lifestyle they could be buying into and enjoying.
2. Be active in a mindful way- Yes, you want to be active and have updated posts, but you don’t want to just share an article and call it a day. Put a personal spin on it – “Have you seen this…”, “Check this out, I can’t believe what a deal!” Also, ask questions or poll your followers. It’s all about boosting follower engagement with what you post.
3. Like other people’s posts- Liking, sharing or commenting on your followers’ posts is a great way to increase engagement on your social media. And I don’t know a soul who doesn’t like getting notifications that their posts have been liked or shared.
4. Get creative- A picture of your clients who just bought a house is always good, but if you have customers who would be willing to “show” their excitement or have a little action in the picture then you could use the Boomerang feature on Instagram. This allows you to add a little fun and excitement to your post. And who doesn’t like a little added fun and excitement when you’re buying the biggest purchase of your life?
5. Use Video and Facebook Live- If a picture is worth a thousand words, then a video or Facebook Live has the potential to be worth a million. Post that you’ll be doing a quick Q&A at a certain time, ask for any questions in that post. Let them know about your listings ahead of time so your audience can check them out. That way they can ask questions in the Q&A about those as well.
What are some other ways you have engaged with your audience on social media? We'd like to hear from you, so feel free to comment below and share what has worked for you to engage your audience.