Can You Judge Real Estate Agents by Their Social Media?

Can you judge a real estate agent by his/her social media? The answer is yes, of course, you can!

So how do you put your best foot forward on the many platforms that are out there? Well, here are 5 ways to help you shine as the diligent professional that you are, but also allow your audience to see your personality and who they would be working with:

1.       Share some personal posts- While you don’t want your business social media accounts to start looking just like your personal accounts you do, however, want to convey to your audience that you are familiar with the area and what it has to offer. One way of doing this is by posting a picture of you at a holiday parade with your family or posting a picture of food from a local restaurant. This gives your audience and potential customers a glimpse into the area and the lifestyle they could be buying into and enjoying.

2.       Be active in a mindful way- Yes, you want to be active and have updated posts, but you don’t want to just share an article and call it a day. Put a personal spin on it – “Have you seen this…”, “Check this out, I can’t believe what a deal!” Also, ask questions or poll your followers. It’s all about boosting follower engagement with what you post.

3.       Like other people’s posts- Liking, sharing or commenting on your followers’ posts is a great way to increase engagement on your social media. And I don’t know a soul who doesn’t like getting notifications that their posts have been liked or shared.

4.       Get creative- A picture of your clients who just bought a house is always good, but if you have customers who would be willing to “show” their excitement or have a little action in the picture then you could use the Boomerang feature on Instagram. This allows you to add a little fun and excitement to your post. And who doesn’t like a little added fun and excitement when you’re buying the biggest purchase of your life?

5.     Use Video and Facebook Live- If a picture is worth a thousand words, then a video or Facebook Live has the potential to be worth a million. Post that you’ll be doing a quick Q&A at a certain time, ask for any questions in that post. Let them know about your listings ahead of time so your audience can check them out. That way they can ask questions in the Q&A about those as well.

What are some other ways you have engaged with your audience on social media? We'd like to hear from you, so feel free to comment below and share what has worked for you to engage your audience.

Partner Barry B Johnson Named President of the Rotary Club of Altamonte Springs

MJ Law is proud to announce that Barry Johnson was recently installed as the President of the Rotary Club of Altamonte Springs. We, at Miller Johnson, are dedicated to serving the community and have been a longtime sponsor and partner of the Rotary. Thank you to Barry Johnson for stepping up and being an example not only to our firm but to our community as a whole!

Partner Named 2017 Rising Star by Super Lawyers Magazine

For the second consecutive year, Super Lawyers Magazine has named Barry B Johnson a Rising Star in Real Estate. Using a combination of nominations, peer review, and independent research, Mr. Johnson graded out in the top 2.5% of all attorneys in the category. We at Miller Johnson Law are proud of Mr. Johnson's accomplishments.

Managing Partner Gary Miller delivers Key Note Speech at Seminole County Sheriff's Office Police Memorial

Gary Miller, joined by his family, participated in the Seminole County Sheriff's Office Police Memorial on May 18th. Gary delivered the Key Note speech to the dignitaries, officials, and officers in attendance. Gary's brother Matt was lost in the line of duty in December of 2011. As an honor to him and his fallen brethren, Gary is involved with many local organizations whose purpose is to help families of fallen or injured officer's. 

Realtor CE Seminar - September 1, 2016 at 9am

We are excited to announce that Miller Johnson Law is offering an important benefit to our Realtor colleagues! We are hosting a free course on Probate, Trusts, and Business Entities on September 1, 2016 at 9:00am, which provides 3 Realtor CE Credits and is FREE. Continental breakfast will also be served. If you are a Realtor and wish to attend, please RSVP to not later than 8/29. We look forward to seeing you there!

Trademark Searching and Clearance: Don't Endanger Your Brand by Making These Six Major Mistakes

Trademark Searching and Clearance: Don't Endanger Your Brand by Making These Six Major Mistakes

Trademark searching and clearance is the process of gathering and assessing information to evaluate a proposed trademark’s availability and protectability. It is also a critical part of business risk management. Failing to search, or not searching properly, can have drastic consequences, including having to rebrand or being sued for trademark infringement.